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Before you Begin: SEO Best Practices for Page Creation

Overview

There are several options for optimizing your page for search engines. Let's begin with some basics.

Basics

1) Write A Descriptive Page Title

  • Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their search. It's often the primary piece of information used to decide which search result to click on.
  • Titles should be descriptive and concise. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. 
  • Avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in search results. Google typically displays the first 50-60 characters of a title tag.
  • Avoid repeated or boilerplate titles that make it impossible to distinguish one page from another.
  • Don't be witty. Search engines are essentially robots that lack senses of humor.

2) Think Like An End User

  • When writing linking Titles for the web, consider your own search habits. What would you type in the search box if you were looking for information about the story you are writing?
  • Crawlers speak in a specific language. They need your help. They understand strings of words that users put together to find topics; the closer your linking title resembles that string, the more likely it will rank high on that search. 

3) Reinforce Your Brand, But Do It Concisely

  • The title of your site’s home page is a reasonable place to include some additional information about your site, but displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same search.  In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this: <title>Example Site: Sign up for a new account.</title>

4) Consider Adding Location Information

  • Searchers often use locations when searching. Consider adding locations to your linking title when the page warrants.

5) Don't Keyword Stuff

Rivista allows you to apply meta keywords manually to pages. Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.

Rivista Fields

pages_seometatags.jpeg

Title Tag Override titletagoverride.png Rivista automatically generates a page title based on the information in the Title field. If you would like to override that, you can in the Title Tag Override field. This information is displayed in the page's header and is crawled by search engines. ONLY use this if you want to override the automatic title.  
Meta Description metadescription.png This field is displayed on a search engine's results page. It influences an end user's desire to click on the link.  
Meta Keywords metakeywords.png Meta keywords are used by some search engines and in on-site search.  

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