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Optimizing SEO When Creating Articles

Overview

There are several options for optimizing your content for search engines. 

Options

Create key word rich linking titles

When creating titles for your articles on the web keep the following guidelines in mind:

  • When writing linking titles for the web, consider your own search habits. What would you type in the search box if you were looking for information about the story you are writing?
  • Crawlers speak in a specific language. They need your help. They understand strings of words that users put together to find topics; the closer your linking title resembles that string, the more likely it will rank high on that search.
  • Overly-witty linking titles are fun, but lost on search.
  • Searchers often use locations when searching. Consider adding locations to your linking title when the article warrants.
  • If your article targets a specific audience mention them in the linking title.
  • Even if you write summary text in addition to the linking title, the linking title should stand on its own SEO-wise. In other words, don’t assume because you put some keywords in the summary that you don’t need them in the title. The linking title is more important.

 

Note: The print title of an article is, in most cases, not appropriate for the web. GTxcel recommends re-writing your titles for the web so that they are easier to understand for end users and more readily found and indexed by search engines. 

SEO Examples:

Weak:

Motion As Medicine

How T'ai Chi and QiGong can help you heal.

Strong:

T'ai Chi Helps Reduce Stress and Decrease Pain

Bill Douglas, an expert in T'ai Chi and QiGong, explains how embracing ancient martial arts can help you feel better.

Weak:

A Ride For Your Life

Learn how a gas pedal can help fight the war against cancer.

Strong:

Cancer Patient Gives Back By Driving Cancer Patients To Appointments

Ann Peterson battled breast cancer in 2008 and now volunteers with the Road to Recovery program, helping elderly patients get to and from appointments.

Optimize your images for SEO

Images are becoming more important every day as sites like Pinterest and Google Image search rise in importance. To optimize your chances of coming up on these sites: 

A) Name the actual images you upload with good key word rich titles. The titles should have dashes or underscores between the words and be descriptive of the content of the image as well as the article the image lives on. 

Example: John-Johnson-Master-Gardner-Winner-Best-Garden.png

B) Include key word rich alt tags for all images used. Note the Featured image for the article automatically generates the alt tag based on the description field in the article editor. 

Organize your article content with keyword rich headings

  • Use headings every couple paragraphs that describe the content. These headings are important for article readability (web users scan articles first before deciding to read) and for SEO.
  • Use the headings in the paragraph styles drop down instead of bold to highlight that text (Use h2 or h3 tags. Do not use h1 - that should be reserved for only the article title which is generated by default). These headings let a search engine know that the text is important and contains descriptions of the paragraph content below it. 
  • The words used in your headings should match your overall search engine strategy. For example if you are trying to capture the term Madison Schools and your next three paragraphs are about programs for kids with Autism in the schools the heading should be something like: "Madison Schools Autism Programs Improve Test Scores."

Cross link!

Link to other articles on the same topic or landing pages that group that content together. 

Update the meta data fields

Title Tag

Meta Description 

Meta Keywords

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