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House targeting for Web Ads

 

House ads are used as fillers in case the ad inventory runs low. It's always recommended to have a set of house ads active to avoid blank spaces on your website. 

 

No impression goal, house ad

Type: House, 16

Start Date

End Date: Unlimited

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting: run of network

 

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Shared DFP Account - for customers that have more than 1 website in their DFP account (ie www.websiteone.com and www.websitetwo.com are trafficked from the same DFP account)

No impression goal, house ad

Type: House, 16

Start Date

End Date: Unlimited

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting: inventory= all ad slots for specific site

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

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