Follow

ROS targeting for Web Ads

Below you will find the fields you need to fill in for Run of Site (network) ads. If the DFP account is trafficking to one website, use instructions immediately below. If you have multiple websites sharing a single DFP account, skip down to the instructions at the bottom

 

Equally Weighted (no impression goals)

Type: Price Priority

Start Date, End Date

Limit: None

Rate: 1.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting: run of network

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Impression Goals

Type: Standard, Normal

Start Date, End Date

Quantity: {impression goal}

Rate: 1.00

Deliver impressions: Evenly

Display creatives: One or more

Rotate creatives: Evenly

Targeting: run of network

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Shared DFP Account - for customers that have more than 1 website in their DFP account (ie www.websiteone.com and www.websitetwo.com are trafficked from the same DFP account)

Equally weighted (no impression goals), Multiple websites

Type: Price Priority

Start Date, End Date

Limit: None

Rate: 1.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting: inventory = all desired ad slots for the specific site

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Impression Goal, Multiple websites

Type: Standard, Normal

Start Date, End Date

Quantity: {impression goal} 

Rate: 1.00

Deliver impressions: Evenly

Display creatives: One or more

Rotate creatives: Evenly

Targeting: All ad slots for the specific site

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

Have more questions? Submit a request

Comments

Powered by Zendesk