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Sponsorship/Exclusive targeting for Web Ads

Run an ad campaign to a specific page or set of pages by following the instructions below (Note: Ad Categories are used in Rivista, Categories and Zones are used in Wordpress). 

 

Specific Page, no impressions

Type: Sponsorship, 4

Start Date, End Date

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting: keyvalue=post; find post id in the page source

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Specific Section, no impressions [WordPress only]

Note: Ad Zones must be created in the WP admin and added to pages or templates prior to trafficking ads to the zone.

Type: Sponsorship, 4

Start Date, End Date

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting: keyvalue=zone; find ad zone in the page source

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Ad Category, no impressions 

Rivista Users: Ad Categories must be created in Rivista and selected for the desired pages or articles prior to trafficking ads to the category.

Type: Sponsorship, 4

Start Date, End Date

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting: keyvalue=category; find ad category in the page source

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Ad position, no impressions

Type: Sponsorship, 4

Start Date, End Date

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting:

  • keyvalue=post; find post in the page source
  • inventory=specific ad slot

Note: Advanced DFP users may only have a single 300x250 position, in which case a keyvalue of page_position should be used. 

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Shared DFP Account - for customers that have more than 1 website in their DFP account (ie www.websiteone.com and www.websitetwo.com are trafficked from the same DFP account)

Specific Page, no impressions

Type: Sponsorship, 4

Start Date, End Date

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting:

  • keyvalue=post; find post id in the page source
  • inventory= all desired ad slots for the specific site

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Specific Section, no impressions [WordPress]

Note: Ad Zones must be created in the WP admin and added to pages or templates prior to trafficking ads to the zone.

Type: Sponsorship, 4

Start Date, End Date

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting:

  • keyvalue=zone; find ad zone in the page source
  • inventory= all desired ad slots for the specific site

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Ad Category, no impressions [Rivista]

Note: Ad Categories must be created in Rivista and selected for the desired pages or articles prior to trafficking ads to the category.

Type: Sponsorship, 4

Start Date, End Date

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting:

  • keyvalue=category; find ad category in the page source
  • inventory= all desired ad slots for the specific site

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

 

Ad position, no impressions

Type: Sponsorship, 4

Start Date, End Date

Goal: 100%

Rate: 0.00

Display creatives: One or more

Rotate creatives: Evenly

Targeting:

  • keyvalue=post; find post in the page source
  • inventory= all desired ad slots for the specific site

Note: Advanced DFP users may only have a single 300x250 position, in which case a keyvalue of page_position should be used. 

Choose Add Creatives to add the creative type to the Line Item

Go back to the Line Item and Approve to start or schedule the campaign to run. 

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