It's important to provide your advertisers ad analytics to drive revenue.
DFP has default queries it provides to assist you with reporting. These are found under Reports > System queries. Queries can be used to schedule monthly reports delivered to your inbox.
Creating a Report
- Login to DFP
- Choose Reports from the top menu
- Choose Reports from the left menu
- Click New Report
- Choose Dimensions
*Note: you may title and Save the report or export/Share the report.
Clicks/CTR Reporting for all ads running last month
- Reporting Type: Historical
- Date Range: Last Month
- Line Item
- Total clicks
- Total CTR
Click here for Google DFP Best Reporting Practices